musings for speech 111

TV ad appealing to Maslows Need Hierarchy

Duralast brake pads at Auto Zone claim to make your brakes the safest they can be. this applies to Maslows second level of heirachy; safety for us and our family. This commerical also applies the 4th level; esteem by building our confidence in their company and product. They use very bold graphics, the brake rotor spinning very fast and then applying the pads causing the rotor to glow as evidence to build their creditability. They establish common ground with the television audience because the commercial is during the Nascar race, which ties in with excessive brake wear and safety. The speaker delivers with confidence to attempt to make us feel we are getting the best quality. Near the end, the speaker directs us to the nearest Auto Zone dealer to buy these "great" brake pads; an example of the "action" phase of the ending.

posted by kevin @ 10:26 AM