Monday, March 26, 2007

TV ad follwing Monroe's Motivated Sequence

Hip Hop Abs on Celebrity Shopping Network with Monroes Motivation Sequence

Attention: Male and female dancers with slim bodies and 6 pack abs doing a high energy dance, having a fun time; a sign flashes: "No situps."
Need: to loose weight, abs are always a problem. Working out is tedious and no fun. Testimonial from a lady discussing the feelings of being overweight and tired, no energy, how her abs were always a problem, and the lack of support by exercising alone.
Satisfaction: The solution is "hip-hop abs" a fun workout, depicted as dancing to hip hop music, with a few testimonials showing how easy it is, how great it feels and a testimonial discussing 24/7 support via internet or telephone to stay motivated. The idea of learning new dance moves with SeanT, the fact that it is also a great cardio workout, and that it won't cause neck and back strain like abdominal crunches are also presented.
Visualization: Comparison pictures of people before and after with statements such as, "I lost 4" off my waist," "I lost 57 lbs in 6 months." Throughout this program the audience is repeatedly prestented with testimonials and pictures depicting the undenialble proof that this program works. The program in fast paced and "happy" to build the audiences confidence in the speakers. They also show a clip of a person shopping for new clothes later.
Action: Order Now Only Three Payments of $19.95. Credit Cards excepted. Call Now. Money Back Quarantee. A promise that you will have fantastic abs. A free gift for ordering 'now." Express delivery --why wait any longer. Receive 2 CD's, a nutrition guide, 24/7 support, a free gift, if you order now.

posted by kevin @ 10:36 AM 0 comments

TV ad appealing to Maslows Need Hierarchy

Duralast brake pads at Auto Zone claim to make your brakes the safest they can be. this applies to Maslows second level of heirachy; safety for us and our family. This commerical also applies the 4th level; esteem by building our confidence in their company and product. They use very bold graphics, the brake rotor spinning very fast and then applying the pads causing the rotor to glow as evidence to build their creditability. They establish common ground with the television audience because the commercial is during the Nascar race, which ties in with excessive brake wear and safety. The speaker delivers with confidence to attempt to make us feel we are getting the best quality. Near the end, the speaker directs us to the nearest Auto Zone dealer to buy these "great" brake pads; an example of the "action" phase of the ending.

posted by kevin @ 10:26 AM 0 comments